Sometimes more thorough...

Anti-goodness theories

Choice of lesser goods theories
Sometimes more thorough attempts will also be made to describe the origin of evil and how it might tend to come into existence as well, and sometimes those attempts will fall under the category of describing as false various forms of goodness. Among some schools of thought, the idea is put forth that all evil comes from the excessive pursuit of goods of lesser value, at the expense of goods of greater value. For instance, greed derives from the pursuit of gain for one's self, generally a good thing, at the expense of others, generally a bad thing. Overeating may result from the exchange of momentary pleasure derived from the eating of food, for the greater good of long term health. In psychology similar processes might occur in the formation of various types of addictions. No particular thing is thus considered to be intrinsically bad automatically, but rather evil will come from the pursuit of various goods in excess, to the expense of other more important ones, which are then neglected.

Source: http://en.wikipedia.org/wiki/Good_and_evil